Work / Pool builder
Pete thePoolman
- Paid ads
- Website
- Video & creative
- CRM & AI follow-up
Pools are a summer decision made in winter. We built Pete the Poolman a campaign machine that keeps the diary full in every season.
The brief
Pete the Poolman is a pool builder with a bold brand and a lot of personality. The challenge with pools is timing: homeowners research months before they commit, and they talk to several builders.
We set out to stay in front of those homeowners all year and make the next step — a call or a quote request — effortless.
Campaigns, content and follow-up — working together.
What we built
- 01
Catch the research
Search and Meta campaigns covering every stage of the pool-buying journey, from first ideas to final quotes.
- 02
Show the dream
Creative, drone and video content that makes the finished backyard feel real before the first dig.
- 03
Make it easy
A conversion-focused website with project galleries and a short quote form that works on a phone in thirty seconds.
- 04
Stay in touch
Automated follow-up and nurture emails that keep Pete top of mind until the homeowner is ready to book.
How the leads flow
From stranger to booked quote.
- 01
Ads
Search & social campaigns reach people already looking.
- 02
Landing page
A fast page built to turn visits into enquiries.
- 03
Instant reply
Every lead gets a response in minutes, not days.
- 04
Booked quote
Your team talks to people who are ready.
The result
A brand that stands out in a crowded category, and a year-round flow of homeowners asking for quotes instead of the other way round.
Across all BuiltLeads clients